The module will explore contemporary thinking and literature in the field of strategic management, and will make use of examples and cases from a range of organisational and cultural contexts. The module aims to develop student understanding of the central role of strategic planning and decision making as the basis for creating added value for both the organisation and its customers. The module will focus upon strategy (and strategic thinking) as it applies to; purpose, direction, environment, choice, innovation, learning and change.

This module will engage the student in various types of learning experiences. This is a practically designed module providing students with the opportunity to deploy techniques & methods required to successfully identifying possibilities for the development of a business idea. The lecture programme will be supported by case study & fieldwork exercises. Visiting Lecturers (currently managing their own enterprises) will share their knowledge & experiences with the cohort.

This module introduces students to the core concepts, methods, and values involved in doing research, from formulating research questions, reviewing the literature, designing questionnaires, to carrying out data analysis and presenting research results. The strengths and weaknesses of research methods are examined to help students choose an appropriate methodology, and the wide philosophical issues and ethical controversies that affect research are discussed. It also examines the distinction between quantitative and qualitative research techniques and how and when they should be used.

This module will consider the sustainability agenda from H&T perspectives and will look at the issues such as sustainable development at micro levels (within H&T organisations) and macro levels(environmental impacts of H&T organisations). There will also be weekly inputs that refer to challenges for managers across a range of hospitality enterprises. This will include (but not be exclusive to) hotels, resorts (and spas) cruise liners, airlines, restaurant/bars, event catering and winery/vineyard management. Within these arenas, issues such as management of change will be considered, immediacy of service requirements, large-scale staff management, cultural issues and challenges, food and beverages of the future including ramifications of healthy eating and non-alcoholic beverages consumption. Managing electronic media as promotion and marketing tools, future trends and fads, how to capitalise upon them and to consider Fast Food versus Slow Food implications for managers.

The module focuses on the Destination as the key conceptual component in the Tourism System and explores the core activities involved in the development, management and marketing of a range of destination types from both public and private sector perspectives. The public sector approach will principally focus on DMO and DMS whilst the private sector perspective will adopt a Resort Development perspective. Students will approach the module through a developing appreciation that information and communication technologies now permeate the fabric of destination management and marketing; the module will also offer the opportunity to reinforce sustainable business issues. Tourism destination competitiveness variables will be studied and put in the context of development stages.

The aims of this module provide students with the opportunity to analyse and evaluate contemporary issues and challenges in global tourism and hospitality. To enable students to critically evaluate current thinking, practice and research in relation to a range of hospitality and tourism issues and challenges, such as: impact of the slow down of hospitality and tourism due to the recession; safety and security issues in hospitality and tourism; leadership; workforce demographics; social media and new media; impact of natural disasters on hospitality and tourism.

The nature, scope and classification of the visitor attraction product; issues and challenges in managing visitor attractions; the role of the private, public and voluntary sector in the development of visitor attractions; the marketing of visitor attractions; visitor facilities, including provision for special needs; assessing visitor impacts, both psychological and physical; the visitor experience, including visitor management and the role of technology.

The Honors Project aims to further develop critical evaluative and analytical skills in research and their application to research design.

• Business research philosophies and paradigms;
• Research methodology and appropriate aspects of research design;
• Research ethics and their application in business research;
• Sampling, data collection and data treatment;
• Project planning for primary research;
• Critiquing research and positive and negative aspects of design, analysis and interpretation