Master of Business Administration with Specialism in Marketing

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Programme Introduction

The Edinburgh Business School MBA with a Specialism in Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MBA is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialisms provide students with a deeper understanding of the application of a specific discipline. The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. The capstone Strategic Planning course develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.

Programme Objective

  • To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
  • To understand the role of different cultures in shaping national, regional and global business practice.
  • To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
  • To develop analytical and evaluative skills

  Key features and benefits:

  • The HWU-EBS MBA (Chinese or English) program is a top-notch, world-class MBA program;
  • #270 QS World-wide 2022 ranking;
  • The program is a 15-month face-to-face program, in view of Covid-19 and travel/border restriction, the program is delivered on-line and/or face-to-face hybrid mode.

 Entry Requirements:

  • A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent;
  • Or passes in three Courses (one of which must be core for the MBA programme)
  • A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
  • English language requirement IELTS 6.5 (English MBA);
  • Students who did not have the requisite IELTS result will do an EAIM English Test.
  • After the Test, those who failed to meet the requisite IELTS standards will need to do a 2 to 4 months intensive English with EAIM.

Modules

Core Modules:

1. Accounting

This module, which focuses on key developments in accounting including areas such as target costing, life-cycle costing and time-based activity costing, is aimed at sensitising students towards the changes in their organisations

Elective Modules:

1. Marketing Communications

The often-misunderstood concept of marketing communications is examined from a strategic perspective in this course. The following ideas are explored: the interlinking of corporate, marketing and communication strategy; the blend of internal and external communications; the relational aspects of network communications; the context within which marketing communications operate; how audiences frame and interpret marketing messages. This course assumes relationship marketing to be essential and sees communication in the context of both transactional and relational exchanges. Corporate and marketing communications are considered as important components of the complete process.

Study Mode & Duration: 
Full-time: 15 months
Part-time: 15 months
Typical Delivery  Structure- 4 semesters
Term 1 Term 2 Term 3 Term 4
3 modules 3 modules 3 modules 2 modules
 
Intakes
Dec / May / Aug
 
Registration
One month prior to intake dates
 
Average Teacher-Student Ratio

1:49 (Classroom-based delivery)

1:250 (Online*)

*The program is a 15-month face-to-face program, in view of Covid-19 and travel/border restriction, the program is delivered on-line and/or face-to-face hybrid mode.

 
Assessment:
100% Written Examination
 
Singaporean / PR
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
 
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
 
International Students
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or 
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
 
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
 

English Proficiency Requirement:
IELTS 6.5 or equivalent

 

Application Procedure
You may apply to EAIM either by visiting EAIM Balestier Campus
or
mail your application to East Asia Institute of Management,  9 Ah Hood Road, Singapore 329975
International Students  
Full-Time  
Tuition Fee
S$ 40,300
Assessment Fee
S$ 3,550
Application Fee
S$ 540
Administration Fee
S$ 1,000
Material Fee
--
TOTAL
S$ 45,390
TOTAL WITH GST*
S$ 48,567.30
   
Singaporean / PR  
Full-Time
 
Tuition Fee
S$ 36,600
Assessment Fee
S$ 3,550
Application Fee
S$ 150
Administration Fee
S$ 500
Material Fee
--
TOTAL
S$ 40,800
TOTAL WITH GST* S$ 43,656.00
   
Part-Time
 
Tuition Fee
S$ 36,600
Assessment Fee
S$ 3,550
Application Fee
S$ 150
Administration Fee
S$ 500
Material Fee
--
TOTAL
S$ 40,800
TOTAL WITH GST* S$ 43,656.00
   
Medical Insurance Waived
FPS Insurance Waived
Other miscelleneous fees may apply ( Please click here for more information)  
   
Application and Enrolment Fee is non-refundable.
*All prices are subjected to prevailing Goods & Services Tax (GST)of 7%.
All prices are effective for intakes from Dec 2021.
Start of class is subjected to minimum class size achieved.
 
 
2020 Quarter 1
16 Mar 2020- 07 Jun 2020
2020 Quarter 2
08 Jun 2020- 23 Aug 2020
AC Accounting FI Finance
    EC Economics
2020 Quarter 3
24 Aug 2020- 13 Dec 2020
2020 Quarter 4
14 Dec 2020- 14 Mar 2021
PR Project Management MK Marketing
SP Strategic Planning OB Organizational Behaviour
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