Master of Science (Marketing)

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Programme Introduction

The Edinburgh Business School MSc Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise.  The MSc (Marketing) is a broad-based management degree and appeals to individuals from a wide range of backgrounds.  The degree is aimed at people with experience who wish to develop themselves as effective managers.  The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialism provides students with a deeper understanding of the application of a specific discipline.

The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. This capstone course in marketing develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.

Programme Objective

  • To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
  • To understand the role of different cultures in shaping national, regional and global business practice.
  • To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
  • To develop analytical and evaluative skills.

Key features and benefits:

  • The HWU-EBS MBA (Chinese or English) program is a top-notch, world-class MBA program;
  • #270 QS World-wide 2022 ranking;
  • The program is a 12-month full-time face-to-face program, in lieu of Covid-19 and travel/border restriction, the program is delivered on-line and/or face-to-face hybrid mode.

Entry Requirements:

  • A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent;
  • Or passes in three Courses (3 must be core for the MSC programme)
  • A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
  • English language requirement IELTS 6.5 (English MSC)
  • Students who did not have the requisite IELTS result will do an EAIM English Test.
  • After the Test, those who failed to meet the requisite IELTS standards will need to do a 2 to 4 months intensive English with EAIM.

Modules

Core Modules:

1. International Marketing

This course addresses global issues and describes concepts relevant to all international marketers. It provides an approach and framework for identifying and analyzing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective

Elective Modules:

1. Marketing Channels

Channel relationships are increasingly important in creating market value and sustainable competitive advantage. This elective provides an up-to-date perspective of the relationships among marketing channels using the channel relationship model (CRM). 

Study Mode & Duration: 
Full-time: 12 months
Part-time: 12 months
(Typical Delivery Structure for MSc Marketing – 12 months)
3 months 3 months 3 months 3 months
Term 1
(2 modules)
Term 2
(2 module)
Term 3
(2 modules)
Term 4
(3 module)

Intakes

Dec / May / Aug
 
Registration
One month prior to intake dates
 
Average Teacher-Student Ratio

1:49 (Classroom-based delivery)

1:250 (Online*)

*The program is a 12-month full-time face-to-face program, in lieu of Covid-19 and travel/border restriction, the program is delivered on-line and/or face-to-face hybrid mode.

 
Assessment:
100% Written Examination
Singaporean / PR
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
 
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
 
International Students
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or 
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
 
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
 

English Proficiency Requirement:
IELTS 6.5 or equivalent

 

Application Procedure
You may apply to EAIM either by visiting EAIM Balestier Campus
or
mail your application to East Asia Institute of Management,  9 Ah Hood Road, Singapore 329975
International Students  
Full-Time  
Tuition Fee
S$ 40,300
Assessment Fee
S$ 3,550
Application Fee
S$ 540
Administration Fee
S$ 1,000
Material Fee
--
TOTAL
S$ 45,390
TOTAL WITH GST*
S$ 48,567.30
   
Singaporean / PR  
Full-Time
 
Tuition Fee
S$ 36,600
Assessment Fee
S$ 3,550
Application Fee
S$ 150
Administration Fee
S$ 500
Material Fee
--
TOTAL
S$ 40,800
TOTAL WITH GST* S$ 43,656.00
   
Part-Time
 
Tuition Fee
S$ 36,600
Assessment Fee
S$ 3,550
Application Fee
S$ 150
Administration Fee
S$ 500
Material Fee
--
TOTAL
S$ 40,800
TOTAL WITH GST* S$ 43,656.00
   
Medical Insurance Waived
FPS Insurance Waived
Other miscelleneous fees may apply ( Please click here for more information)  
   
Application and Enrolment Fee is non-refundable.
*All prices are subjected to prevailing Goods & Services Tax (GST)of 7%.
All prices are effective for intakes from Dec 2021.
Start of class is subjected to minimum class size achieved.
 
 
Generally the curriculums for all levels are taught over 3 terms. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 3-4 modules with 56 contact hours per module. Lectures are 2-hour sessions.
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