Programme Introduction
The Edinburgh Business School MBA with a Specialism in Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MBA is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialisms provide students with a deeper understanding of the application of a specific discipline. The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. The capstone Strategic Planning course develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.
Programme Objective
- To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
- To understand the role of different cultures in shaping national, regional and global business practice.
- To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
- To develop analytical and evaluative skills
Key features and benefits:
- The HWU-EBS MBA (Chinese or English) program is a top-notch, world-class MBA program;
- #270 QS World-wide 2022 ranking;
- The program is a 16-month face-to-face program, in view of Covid-19 and travel/border restriction, the program is delivered on-line and/or face-to-face hybrid mode.
Entry Requirements:
Minimum Age Requirement: 22 years (at the time of application)
Candidates need to have:
• A Degree recognised by Heriot Watt University or a qualification deemed to be equivalent, and with minimum 2 years of post-qualifying full-time working experience of a relevant nature, or
• A Diploma or non-degree holder. Student needs to pass in three courses / modules (one of which must be a core course for the MBA), and has minimum 2 years post-qualifying full-time working experience of a relevant nature
English Language Proficiency:
• MBA & MBA with Specialism required IELTS 6.5 or equivalent
Modules
Core Modules:
This module, which focuses on key developments in accounting including areas such as target costing, life-cycle costing and time-based activity costing, is aimed at sensitising students towards the changes in their organisations
Elective Modules:
The often-misunderstood concept of marketing communications is examined from a strategic perspective in this course. The following ideas are explored: the interlinking of corporate, marketing and communication strategy; the blend of internal and external communications; the relational aspects of network communications; the context within which marketing communications operate; how audiences frame and interpret marketing messages. This course assumes relationship marketing to be essential and sees communication in the context of both transactional and relational exchanges. Corporate and marketing communications are considered as important components of the complete process.
Full-time: 16 months
Part-time: 16 months
Dec 2022, May 2022, Aug 2022
The Heriot-Watt University, Edinburgh Business School MBA programme shall be taught in 4 semesters as follow:
For MBA ( English / Chinese )
For MBA with Specialism
1:49 (Classroom-based delivery)
1:250 (Online*)
*The program is a 16-month face-to-face program, in view of Covid-19 and travel/border restriction, the program is delivered on-line and/or face-to-face hybrid mode.
100% Written Examination
Graduation Requirement
• Must passed all modules
• Must achieve an overall attendance of 90% (International Student) and 75% (Local Student)
Minimum Age Requirement: 22 years (at the time of application)
Candidates need to have:
• A Degree recognised by Heriot Watt University or a qualification deemed to be equivalent, and with minimum 2 years of post-qualifying full-time working experience of a relevant nature, or
• A Diploma or non-degree holder. Student needs to pass in three courses / modules (one of which must be a core course for the MBA), and has minimum 2 years post-qualifying full-time working experience of a relevant nature
English Language Proficiency:
• MBA & MBA with Specialism required IELTS 6.5 or equivalent
International Students | |
Full-Time | |
Tuition Fee
|
S$ 40,300
|
Assessment Fee
|
S$ 3,550
|
Application Fee
|
S$ 540
|
Administration Fee
|
S$ 1,000
|
Material Fee
|
-- |
TOTAL
|
S$ 45,390
|
TOTAL WITH GST*
|
S$ 48,567.30 |
Singaporean / PR | |
Full-Time
|
|
Tuition Fee
|
S$ 36,600
|
Assessment Fee
|
S$ 3,550
|
Application Fee
|
S$ 150
|
Administration Fee
|
S$ 500
|
Material Fee
|
-- |
TOTAL
|
S$ 40,800
|
TOTAL WITH GST* | S$ 43,656.00 |
Part-Time
|
|
Tuition Fee
|
S$ 36,600
|
Assessment Fee
|
S$ 3,550
|
Application Fee
|
S$ 150
|
Administration Fee
|
S$ 500
|
Material Fee
|
-- |
TOTAL
|
S$ 40,800
|
TOTAL WITH GST* | S$ 43,656.00 |
Medical Insurance | Waived |
FPS Insurance | Waived |
Other miscelleneous fees may apply ( Please click here for more information) | |
Application and Enrolment Fee is non-refundable. *All prices are subjected to prevailing Goods & Services Tax (GST)of 7%. All prices are effective for intakes from Dec 2021. Start of class is subjected to minimum class size achieved. |