Programme Introduction
The Edinburgh Business School MBA with a Specialism in Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MBA is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialisms provide students with a deeper understanding of the application of a specific discipline. The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. The capstone Strategic Planning course develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.
Programme Objective
- To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
- To understand the role of different cultures in shaping national, regional and global business practice.
- To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
- To develop analytical and evaluative skills
Modules
Core Modules:
This module, which focuses on key developments in accounting including areas such as target costing, life-cycle costing and time-based activity costing, is aimed at sensitising students towards the changes in their organisations
Elective Modules:
The often-misunderstood concept of marketing communications is examined from a strategic perspective in this course. The following ideas are explored: the interlinking of corporate, marketing and communication strategy; the blend of internal and external communications; the relational aspects of network communications; the context within which marketing communications operate; how audiences frame and interpret marketing messages. This course assumes relationship marketing to be essential and sees communication in the context of both transactional and relational exchanges. Corporate and marketing communications are considered as important components of the complete process.
Full-time: 15 months
Part-time: 15 months
(Typical Delivery Structure – 15 months) | ||||
3 months | 3 months | 3 months | 3 months | 3 months |
Term 1 (2 modules) |
Term 2 (2 module) |
Term 3 (2 modules) |
Term 4 (3 module) |
Term 5 (2 modules) |
Intakes
Mar / Jun / Aug / Dec
One month prior to intake dates
1:30
100% Written Examination
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
You may apply to EAIM either by visiting EAIM Balestier Campus
or
mail your application to East Asia Institute of Management, 9 Ah Hood Road, Singapore 329975
International Students | |
Full-Time | |
Tuition Fees
|
S$ 35,200
|
Assessment Fee
|
S$ 3,600
|
Application Fee
|
S$ 540
|
Administration Fee
|
S$ 1,000
|
Material Fee
|
-- |
TOTAL
|
S$ 40,340
|
Singaporean / PR | |
Full-Time
|
|
Tuition Fees
|
S$ 29,400
|
Assessment Fees
|
S$ 3,600
|
Application Fee
|
S$ 150
|
Administration Fee
|
S$ 500
|
Material Fee
|
-- |
TOTAL
|
S$ 33,650
|
Part-Time
|
|
Tuition Fees
|
S$ 28,400
|
Assessment Fees
|
S$ 3,600
|
Application Fee
|
S$ 150
|
Administration Fee
|
S$ 500
|
Material Fee
|
-- |
TOTAL
|
S$ 32,650
|
Medical Insurance | Waived |
FPS Insurance or Escrow BankCharge | Waived |
Other miscelleneous fees may apply ( Please click here for more information) | |
Application and Enrolment Fee is non-refundable. All prices are subject to prevailing Goods & Services Tax (GST) of 7%. All prices are effective for intakes from November 2019. Start of class is subjected to minimum class size achieved. |
2020 Quarter 1 16 Mar 2020- 07 Jun 2020 |
2020 Quarter 2 08 Jun 2020- 23 Aug 2020 |
||
AC | Accounting | FI | Finance |
EC | Economics | ||
2020 Quarter 3 24 Aug 2020- 13 Dec 2020 |
2020 Quarter 4 14 Dec 2020- 14 Mar 2021 |
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PR | Project Management | MK | Marketing |
SP | Strategic Planning | OB | Organizational Behaviour |