Bachelor of Arts (Hons) in Business and Marketing Management (Top-Up)
Programme Introduction
The BA (Hons) in Business and Marketing Management at the University of Wolverhampton is an excellent choice for students seeking to develop their knowledge and skills in this highly competitive field. With a focus on both theoretical and practical elements, this course provides an in-depth exploration into the complexities of business management, marketing strategies and leadership techniques. Our business and marketing management course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. Upon completion of our BA (Hons) Business and Marketing Management degree, students will gain an invaluable understanding of the key principles, strategies, and tools used in modern business and marketing. From developing effective business plans to implementing innovative approaches, graduates will be able to confidently apply their acquired knowledge into any professional setting. Furthermore, the course includes practical elements, which gives students hands-on experience in simulated business scenarios as well as direct contact with industry experts.
Modules
Marketing and Digital Strategy explores the complexities of a strategic marketing approach that every organisation needs to employ to develop and sustain competitive advantage. A critical appreciation of the external and internal elements that influence strategic decisions and how organisations create and sustain competitive advantage. The module expands the knowledge and understanding of traditional and digital marketing. A critical understanding of the strategic positioning of products and brands offline vs online. It will also assess the role of marketing from a strategic perspective.
Full-time: 8 months
Part-time: 12 months
SOC date : Jan / Sep
1 month prior to intake date
1:150 (Classroom based lecture)
100% coursework
Graduation Requirement
• Must passed all modules
• Must achieve an overall attendance of 90% (International Student) and 75% (Local Student).
Age: Minimum 18 years old
- EAIM Diploma in Business Management (Marketing) and Advanced Diploma in Business Management (Marketing) or equivalent
- Relevant local Polytechnic Diploma
- Relevant Diploma holders from other Singapore-based private institutions or equivalent
- An equivalent academic qualification from a recognized higher learning institution will be considered on a case-by-case basis, subjected to final approval by the university.
Mature Candidates: Applicants must be at least 30 years of age with 8 years of working experience.
IELTS 6.0 or equivalent
International students ( Full Time - 8 months ) |
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Course Fee
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S$ 10,300
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Admin Fee
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S$ 1,000
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Application Fee
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S$ 540
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TOTAL COURSE FEE
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S$ 11,840
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Local students ( Full Time - 8 months ) |
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Course Fee
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S$ 9,300
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Admin Fee
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S$ 1000
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Application Fee
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S$ 150
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TOTAL COURSE FEE
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S$ 10,450
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Local students ( Part Time - 12 months ) |
|
Course Fee
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S$ 9,300
|
Admin Fee
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S$ 1000
|
Application Fee
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S$ 150
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TOTAL COURSE FEE
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S$ 10,450
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- The Application Fee is a one-time payment and is non-refundable.
- Administration Fee includes STP fee, FPS Insurance, medical insurance, etc.
- All prices are subject to prevailing Goods & Services Tax (GST) of 9%.
- All prices are effective for intakes from Jan 2024.
- Start of class is subjected to minimum class size of 10 achieved.
- Other miscellaneous fees may apply. (Please click here for more information.)
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