Master of Science (Marketing)

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Programme Introduction

The Edinburgh Business School MSc Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise.  The MSc (Marketing) is a broad-based management degree and appeals to individuals from a wide range of backgrounds.  The degree is aimed at people with experience who wish to develop themselves as effective managers.  The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialism provides students with a deeper understanding of the application of a specific discipline.

The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. This capstone course in marketing develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.

Programme Objective

  • To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
  • To understand the role of different cultures in shaping national, regional and global business practice.
  • To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
  • To develop analytical and evaluative skills.

Modules

Core Modules:

1. International Marketing

This course addresses global issues and describes concepts relevant to all international marketers. It provides an approach and framework for identifying and analyzing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective

Elective Modules:

1. Marketing Channels

Channel relationships are increasingly important in creating market value and sustainable competitive advantage. This elective provides an up-to-date perspective of the relationships among marketing channels using the channel relationship model (CRM). 

Study Mode & Duration: 
Full-time: 12 months
Part-time: 12 months
(Typical Delivery Structure for MSc Marketing – 12 months)
3 months 3 months 3 months 3 months
Term 1
(2 modules)
Term 2
(2 module)
Term 3
(2 modules)
Term 4
(3 module)

Intakes

Mar / Jun / Aug / Dec
 
Registration
One month prior to intake dates
 
Average Teacher-Student Ratio
1:30
 
Assessment:
100% Written Examination
Singaporean / PR
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
 
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
 
International Students
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or 
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
 
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
 
Application Procedure
You may apply to EAIM either by visiting EAIM Balestier Campus
or
mail your application to East Asia Institute of Management,  9 Ah Hood Road, Singapore 329975
International Students  
Full-Time  
Tuition Fees
S$ 35,200
Assessment Fee
S$ 3,600
Application Fee
S$ 540
Administration Fee
S$ 1,000
Material Fee
--
TOTAL
S$ 40,340
   
Singaporean / PR  
Full-Time
 
Tuition Fees
S$ 29,400
Assessment Fees
S$ 3,600
Application Fee
S$ 150
Administration Fee
S$ 500
Material Fee
--
TOTAL
S$ 33,650
   
Part-Time
 
Tuition Fees
S$ 28,400
Assessment Fees
S$ 3,600
Application Fee
S$ 150
Administration Fee
S$ 500
Material Fee
--
TOTAL
S$ 32,650
   
Medical Insurance Waived
FPS Insurance or Escrow BankCharge Waived
Other miscelleneous fees may apply ( Please click here for more information)  
   
Application and Enrolment Fee is non-refundable.
All prices are subject to prevailing Goods & Services Tax (GST) of 7%.
All prices are effective for intakes from November 2019.
Start of class is subjected to minimum class size achieved.
 
 
Generally the curriculums for all levels are taught over 3 terms. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 3-4 modules with 56 contact hours per module. Lectures are 2-hour sessions.

Enquiry Form

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